Personal Project
South Wales Guide
An independent destination guide to South Wales, and a project of my own — I set the vision, brought in specialists to build it, and continue to grow it through SEO.
South Wales Guide is a project of my own — an independent, genuinely useful guide to the region that I set up, shaped, and continue to grow through search.
The idea
South Wales is full of places worth visiting, but the information was scattered and hard to navigate. I wanted to build an independent guide that brings it all together — and earns its audience through search rather than ads.
The approach
I set the vision and strategy, then brought in a third-party team who specialise in destination platforms to build the site. My focus was the content and structure, and growing the audience through SEO, social media and email marketing — exactly the parts I do for clients.
What I did
The vision and strategy
The whole concept and direction is mine — an independent, genuinely useful guide to South Wales.
Built by specialists, directed by me
I brought in a third-party team who specialise in destination platforms to build the site, and managed the project throughout.
Structured around search
Shaped the content and structure around the searches people actually make about visiting South Wales.
Grown through SEO
Steady, patient optimisation to build organic visibility and traffic over time, without paying for ads.
Social media that builds an audience
Growing a following across social and turning it into visits, engagement and return traffic.
Email marketing
A newsletter that keeps people coming back — events, ideas and inspiration from across South Wales.
Run like a real business
Managed with the same goals, priorities and decisions about where to focus as any client project.
Proof of the approach
A working demonstration of how I scope a project, work with developers, and grow an audience through SEO, social and email.
South Wales Guide is my own project — and honestly, it's the best proof of how I work. It's where everything comes together: really understanding a business, knowing how to run a development project with the right specialists, and growing it through proper, patient SEO.
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