Case Study
Valuntinas Fitness
A Penarth personal trainer stepping out on his own — so I built him a bold new brand, and everything he needed to launch it.
Valuntinas Fitness is a Penarth personal trainer ready to go it alone — so I built him a bold new brand, and everything he needed to launch it.
The challenge
G was ready to step out of the gym and build his own personal training business in Penarth — but he was starting from scratch, with no brand and nothing to launch from.
The approach
I created a brand from the ground up — a logo built on a bright, strong colour palette, developed to signify forward momentum — then rolled it out across a WordPress site, his Instagram, and printed flyers and business cards to hand out locally.
What I did
A brand built to move
A new logo on a bright, strong colour palette — developed to signify forward momentum.
Ready to go independent
Everything G needed to step out of the gym and launch his own personal training business.
Built on WordPress
A site he can update and grow himself as the business develops.
SEO for Penarth
Optimised so he gets found when people search for a personal trainer in Penarth and Cardiff.
Instagram, on brand
Set up and styled his Instagram so his social presence matched the new look from day one.
Flyers & business cards
Designed and printed marketing materials to hand out around Penarth and win local clients.
One consistent look
The same bold identity carried right across the website, social media and print.
A closer look


Steve completely got what I was going for. The logo and the whole look feel bold and full of momentum — exactly like me — and having a proper website gave me the confidence to step out of the gym and go it alone.
Ready to strike out on your own? Let's build the brand to do it.
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